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Our CEO, Tiffini Gatlin, Featured On ESSENCE.COM

Posted on 26 July 2017

In 2014 our CEO Tiffini Gatlin, created a revolutionary way for women of color to create styles that were quick, affordable and safe. Thousands of women around the world have benefited from our products and we are so excited that the media is taking notice of what Tiffini is creating for women that experience challenges with their hair routine. 


You probably don’t know Tiffini Gatlin by name, and unless you’ve lived in Atlanta, you wouldn’t recognize her. But one thing is for sure: you know her wigs when you see them.

Years before Tiffini launched Latched and Hooked, a lifestyle and beauty brand that offers textured synthetic hair extensions and hair care products, Tiffini left her corporate banking job to make major moves in the hair industry.

 Check out the entire article on

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